A spicy chicken restaurant located in Copenhagen, sought a brand identity that was playful, modern, and distinctive within the competitive food industry. The challenge was to create a visual identity that reflected the restaurant's spicy menu offerings while standing out from traditional chicken establishments known for their red and yellow colour schemes.
We crafted a brand identity inspired by a retro diner theme. We designed a custom logo featuring a chicken icon with flames, symbolising the restaurant's spicy menu items and used a hot pink colour palette to inject some sophistication and ensures that Sidechick would stand out against the typical red and yellow hues of other chicken restaurants.
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